BROKER MARKETING SERIES: 3D VIRTUAL TOURS VS SHOWROOMS

“Consumers get more discerning about their choices and sellers want to present their properties in the best light possible. Showrooms are only a couple of hours a week, but when you have Virtual Tours, we can be open 24 hours a day, seven days a week, 365 days a year.”

-Gregg Lynn, Sotheby’s International Realty

 

In their cross-generational Real Estate in a Digital Age 2017 Report, the National Association of Realtors (NAR) research department revealed that home buyers are more comfortable than ever starting and continuing their home search online. In fact, almost half  (44%) of home buyers launch their new home search online – and 95% of them continue their search online.1 It’s little surprise that more than 90% of real estate firms have a website – primarily to post property listings. And more real estate agents rely heavily on their mobile devices to connect with clients via phone, email, or text.

%

Photos

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Detailed information about the property

%

Virtual tours

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Neighborhood information

If you are already want to use Triarii Cloud 3D Virtual Tours for condo buildings or real estate projects that have not actually been built yet and supplying detailed information about your properties with us, you are satisfying many of these needs.
Let’s focus on virtual tours. They’re becoming increasingly important – already, half of all prospective home buyers say they find virtual tours useful, and 50% of people attend showrooms or open houses. So while it’s clear that both have an important role in the decision-making process, the digital trend indicates that the reliance on virtual tours is likely to outpace traditional, in-person open houses.
Comparing Virtual Tours and Open Houses
Traditional open houses or boring showrooms can be a hassle for buyers and agents. If they’re crowded, it’s hard for the agent and buyers to connect. That leads to time-consuming follow-up. If they’re poorly attended, the open house is a waste of your time and budget. And sometimes the sales experience is not the best. 
Retraining your sales staff in the era of data-driven sales
Luckily, you don’t need to rely solely on traditional open houses to be successful and complete a sale. By combining virtual tours with the basic components of an open house, you can give buyers the flexibility they need with the immersive experience of visiting a home in person.
Let’s review the differences between traditional showrooms and 3D virtual tours powered by Triarii Cloud Virtual Tour technology:
Traditional Showrooms 3D Virtual Tour
Buyers
  • Experience the house in person
  • Can ask questions on the spot
  • Physically enter and tour the house
Buyers
  • Immersive digital / VR tour of the project or condo with detailed information overlaid on important features
  • Interactive information of the materials, furniture and more
  • See the exact view of the apartment that you like most
  • Leave with exact measurements of any room or space
  • View the property tour anytime from any device anywhere
  • Instantly share the tour and pertinent details with other decision makers via social media, email or web links
Agents
  • Meet prospective buyers in person
  • Establish a relationship with potential buyers
  • Provide follow-up pamphlets with details and floor plans and photos.

 

  Agents
  • Share information and details about the project or condo with anyone, as requested, without the constraints of time or location
  • Supply unmatched levels of detail about a property, from measurements to special features
At Triarii, we have a great team of architects, developers and above all else – adventurers of projects. Now sales in real estate industry are changing and many real estate developers are including virtual tours for their brokerage. You can use our technology as a selling point to attract top agents because virtual tours not only benefit the buyer but also give agents more flexibility and efficiency. Since buyers are starting their home search online, they can take your virtual tour within the first few steps of their search. A home buyer who has already been on a virtual tour is more knowledgeable and prepared to make a purchase decision when they contact your agents.
“If you get a buyer from Chicago who doesn’t want to travel to look at a property, or if you’re trying to sell a building that isn’t even built yet, virtual tour is the best way to show it.”
   
Andrés Leal, CEO & Founder of Triarii Design Tech
WRITTEN BY TRIARII * JUNE 29, 2018
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