In 2015, the famous financial research firm Forrester wrote a report called “the death of the B2B salesman”. Across all industries, salesmen collectively held their breath as they saw the age of information enter their direct environment.
Moving forward two years, Forrester revisits its original stance and with data shows the validity of their original statements, but then it brings up the concept of data-driven sales. Data-driven sales are the use of analytics and customer data to better reach your customer. What does this technology mean for real estate? A chance to not only adapt up-coming technologies to be used to design and sell new properties, but rather a chance to reevaluate how we teach salespeople and a chance to give them the soft skills necessary to reach the customer more deeply. This is the moment to train your sales staff. Most companies don’t train their sales staff even though its been proven that with training you can bring results like this:
Sales without Training
Sales with Training
WHAT MEANS 77% MORE SALES FOR YOUR COMPANY?
Here at Triarii Design Tech., we’ve looked for ways to incorporate cutting edge tools like virtual tours with interpersonal skills that will help bridge the gap between your salespeople and their clients. By taking the time to train your staff, you’ll inspire them to stay motivated in all their interactions with their customers and you’ll give them a sense of ownership within your company.
Customers are willing to pay more for better, more complete interactions with salespeople, so instead of just incorporating new technologies, let’s find ways to grant our salespeople the social skills necessary to fulfill these interactions.