In real estate marketing, if you can find a marketing strategy that works well for everyone – agent, seller, and buyer – you have a winning solution. Most traditional visual marketing methods bring different pieces of value to each audience. For a long time, 2D illustrations and floor plans have been the industry standard as they bring definitive value to agents, buyers, and sellers alike — and for good reason. Beautiful images of a condo or luxury development can drive interest and emotionally engage a potential home buyer. They can also impress a home seller who wants to know their projects will be marketed in the best light possible, which can win an agent a listing.
As architectural visualization technology continues to advance – in terms of both communicating designs and creating emotions – hi-res real estate rendering will continue to be a critical part of any real estate marketing campaign. But technological innovation never stops. Today, amazing real estate visualization are only part of a successful equation for the buyer and seller. The future is in 3D virtual tours.
1. For the buyer: More than half of home buyers start their search online. More and more of those individuals are looking for a home or condo that is not located in their immediate area or even for investors. Increasingly, these younger, digitally ‘native’ first-time buyers want to get a real sense of how a home really looks and feels beyond static illustration. It’s not surprising to learn, then, that the two things that modern home and luxury buyers say they want most from a listing are large, high-quality renderings AND 3D virtual home tours. (Realtor.com, 2017)
2. For real estate agents and sellers: In a recent survey of real estate agents, 80% say that their clients would prefer don´t spend time going to the property or project. With Triarii, we can creates virtual apartments for condo buildings or real estate projects that have not actually been built yet. This can help drive new prospects and create a inspiring experience with your sellers and buyers.
Agents get 403% more leads from real estate listings with dynamic visual content. (Inman, 2017)
Here’s the reality. Large, high-quality ilustrations are a basic requirement for any real estate marketing package. Dynamic and smart, 3D visual tours, however, can be a huge differentiator which can set an agent apart from their competition. Moreover, they are proven to generate more leads and more qualified leads with advanced and predictive analytics. Potential buyers are more primed because they have already virtually visited the home. And agents can focus more of their attention on interested, informed buyers than on trying to list properties. That’s why listing portals, like realtor.com, have committed tremendous resources to make 3D virtual tours more available to their end-user by adding a new filter for buyers. The reason for these successes is that 3D virtual tours engage buyers in a way words and ilustrations can not. It allows buyers to discover yet not built constructions and environments, experience its spaces, proportions and overall vibe. And unlike an open house or home visit, with a 3D virtual home tour, the prospect can take their time – from wherever they may be located – to delve into any feature that would make a house or apartment feel like a home.
Virtual tours get clicked on 40% more than listings without virtual tours
Properties featured with virtual tours get 95% more phone inquiries
Properties featured with virtual tours receive 65% more email inquiries versus those without
Virtual tours generate 49% more qualified leads
The reason for these successes is that 3D virtual tours engage buyers in a way words and ilustrations can not. It allows buyers to discover yet not built constructions and environments, experience its spaces, proportions and overall vibe. And unlike an open house or home visit, with a 3D virtual home tour, the prospect can take their time – from wherever they may be located – to delve into any feature that would make a house or apartment feel like a home.
For agents and sellers, the experience factor is vital for winning listings and building a business in a highly competitive marketplace. And it’s a way to show more details of a house quickly, efficiently, and cost-effectively in a format that is modern, enjoyable, and memorable.
Agents are as tasked to be proficient marketers as they are to be proficient salespeople. Leaders are investing in dynamic real estate marketing to delight sellers and immerse buyers in the experience of a home listing. 3D virtual tour technology can improve both skill sets making you more competitive in your marketplace, and more successful with your prospects.
3D virtual tours and advanced analytics bring listings to life and reinvent your business. A Triarii 3D virtual tour adds amazing value. With one shoot, you get all the benefits of incredible views and the power to immerse condo or luxury developments buyers in the experience of a property so they can create both an emotional and intellectual connection with the property.
Do even more with your marketing and selling. Get in touch with our team to experience a demo and feel the difference between 2D ilustrations and virtual tours.
WRITTEN BY TRIARII * AUGUST 5, 2018